Privacy Policy
Last Updated: January 2026
Ancient Grudge ("we," "us," "our," or "Company") operates the ancientgrudge.com website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit contact forms, subscribe to our newsletter, or interact with our Site, we may collect your name, email address, and other information you provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URL, and pages visited.
- Cookies and Tracking: We use cookies, pixel tags, and similar technologies to track your usage patterns and preferences.
- Usage Data: Information about how you interact with our Site, including time spent on pages and navigation patterns.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and understanding Site performance
- Affiliate tracking to attribute conversions to casino partners and affiliates
- Improving Site functionality, content, and user experience
- Sending newsletters and promotional communications (with consent)
- Detecting and preventing fraud or suspicious activity
- Complying with legal obligations
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Allow us to measure Site traffic and user behaviour.
- Affiliate Tracking Cookies: Enable us to track referrals to partner casinos and betting sites.
- Marketing Cookies: Used to deliver personalised content and advertisements.
You can opt out of non-essential cookies through your browser settings or by using our cookie consent tool. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to casino websites, betting platforms, and other affiliate partners. We are not responsible for the privacy practices, security measures, or content of these third-party websites. Each linked site maintains its own independent privacy policy, and we encourage you to review their terms before providing any personal information. Your use of third-party sites is at your own risk.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured format.
- Right to Object: Opt out of certain processing activities.
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or other state privacy laws.
To exercise any of these rights, please contact us at [email protected].
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically:
- Contact information from forms is retained for 2 years unless you request deletion.
- Affiliate tracking data is retained for 90 days to 2 years depending on the purpose.
- Analytics data is retained for up to 26 months.
- Cookies are retained according to their individual expiration settings.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Email: [email protected]
Website: ancientgrudge.com
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.